Marketing and Purchase

Marketing and Purchase

Staff of specialists

The marketing staff consists of specialists of the channels, product sectors and competence brands, who carry out marketing activities all around to meet Clients, Consumers and market needs:

1 MARKETING AND PURCHASING MANAGER
2 DIVISION DIET RESOURCES
2 FOOD DIVISION RESOURCES
1 COSMETICS DIVISION RESOURCE
1 PURCHASING RESOURCE
1 QUALITY, NUTRITION RESOURCE
1 DIRECT AND WEB MARKETING AND CONSUMERS SERVICE RESOURCE

  • market research with IRI - Nielsen data monitoring
  • packaging, folders, leaflets, advertising material legal support
  • examination and definition of price formation
  • planning of the annual plan: target - budget - listing - promo - communications - etc.
  • consolidated know-how in the project "Category Management - Taylor Made" for the Client
  • "in and out store promotions" monitoring
  • business monthly reviews
  • targeted communication development and media planning